: orally communicated
also
: generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business
: oral communication
especially
: oral often inadvertent publicity
Examples of word-of-mouth in a Sentence
Adjective
not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Ted Hope, IndieWire, 11 Mar. 2026
When word-of-mouth is that lethal, there’s no amount of marketing magic or charming stories on late-night talk shows that can convince people to get off the couch.
—Rebecca Rubin, Variety, 8 Mar. 2026
Anthony D'alessandro, Deadline, 8 Mar. 2026
Disney and Pixar expect $40 million by Sunday, a figure that could run much higher thanks to stellar word of mouth and a lack of family-friendly fare in cinemas.
—Jack Dunn, Variety, 7 Mar. 2026
See All Example Sentences for word-of-mouth
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Adjective
Films that depend on word-of-mouth do not work well without media support or in opposition to saturation marketing tactics.
—Ted Hope, IndieWire, 11 Mar. 2026
When word-of-mouth is that lethal, there’s no amount of marketing magic or charming stories on late-night talk shows that can convince people to get off the couch.
—Rebecca Rubin, Variety, 8 Mar. 2026
Noun phrase
The Friday to Saturday increase was significantly above comps, reflecting strong word of mouth.
—Anthony D'alessandro, Deadline, 8 Mar. 2026
Disney and Pixar expect $40 million by Sunday, a figure that could run much higher thanks to stellar word of mouth and a lack of family-friendly fare in cinemas.
—Jack Dunn, Variety, 7 Mar. 2026
See All Example Sentences for word-of-mouth
Cite this Entry
“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 14 Mar. 2026.
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